ScaleFinal focuses on developing software solutions for marketing teams, including SaaS-based tracking platforms. The main goal of the project is to simplify, optimize, and automate workflows within the marketing ecosystem. The solution covers a wide range of processes required for targeted advertising, including marketing website setup and management, as well as tools designed to make day-to-day operations easier for marketing teams.
Challenge
The key challenges were related to the creation, configuration, and operation of marketing websites from both backend and frontend development perspectives. Another important goal was to simplify workflows for specialists from different areas involved in the marketing ecosystem.
Objective
Optimize and automate the existing marketing architecture from a development perspective. The system consisted of multiple interconnected stages, platforms, and services that required significant manual effort. The challenge was to introduce end-to-end automation across the entire workflow — from website creation and deployment to simplifying operational processes for media buyers.
What we delivered
An automated structure for generating, deploying, and managing links and the websites behind them
Nova — a new deployment setup, now widely used as the deployment architecture for marketing websites and their ongoing operation
A transparent statistics and analytics system, allowing team members to monitor marketing performance and use this data to improve project results
Automated technical support and troubleshooting, capable of handling certain technical issues and responding to exceptional situations when they occur
Outcome
Today, most parts of the system operate automatically, significantly reducing the amount of manual work required from the project team. Team members no longer need to manually configure individual services — the automated system processes incoming data and independently handles many tasks related to website creation, operation, and analysis.
- Time required to create and launch new links reduced several times over
- Minimal involvement of other specialists needed to ship a new marketing site
- Nova adopted across the project as the standard deployment architecture
- Technical support and troubleshooting significantly automated, reducing manual intervention
Technologies
JavaScript
Bash
Docker
PHP
HTML
Ansible
Apps Script
Python
Nginx
